ABOUT US
Founded in 1968, VICTOR has been dedicated to the research and development of badminton rackets, shoes, apparel, and related equipment. VICTOR products are well-received in over 60 regions across five continents. 

As the official partner of the Badminton World Federation (BWF) and Badminton Asia (BA), VICTOR collaborates with top players worldwide, demonstrating its commitment to advancing badminton and increasing its global popularity. 

"Achieving anything close to perfection requires continuous improvement and innovation. With this in mind, we have dedicated ourselves to building VICTOR into what it is today." – Den Li Chen, Founder of VICTOR. 
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OUR MISSION
Making badminton sport greater, stronger, and loved by people around the world. 
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OUR SPIRIT
READY TO WIN 
– Always ready for challenges, unleash your full potential, and seize victory! 
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HISTORY
 
 19 68

VICTOR founded by Mr. Chen Den Li in Taipei, Taiwan.

about_history_1968
 19 70

VICTOR shuttlecock topped the sales charts in Taiwan.

about_history_1970
 19 76

Worldwide use of the VICTOR trademark was registered.

First racket factory of VICTOR was opened.

about_history_1976
 19 83

The first carbon-made racket was launched.

Apparel production line was established and VICTOR badminton outfits started to hit the shelves.

about_history_1983
 19 92

VICTOR opened production center in Nanjing, China.

First footwear line was announced.

about_history_1992
 20 09

VICTOR began official partnership with the Korea National Badminton Team.

VICTOR became the title-sponsor of the BWF's Korea Open.

about_history_2009
 20 15

VICTOR became the official partner and equipment supplier for the Malaysia National Badminton Team and the BWF's Malaysia Open.

about_history_2015
 20 16

Proud VICTOR ambassador Tai Tzu Ying rewrote history, winning five consecutive Superseries titles and ascending to the top in women's singles world rankings.

about_history_2016
 20 17

VICTOR became the official partner and equipment supplier for Badminton Denmark and the BWF's Denmark Open.

about_history_2017
 20 18

50th anniversary of the brand history. VICTOR become the title sponsor of Super 1000 China Open.

about_history_2018
 20 22

Become the 2022-2025 official equipment partner for the major team events of the Badminton World Federation (BWF) – the Thomas Cup, Uber Cup, and the Sudirman Cup.

about_history_2022
 20 23

Become the 2023-2026 official partner for the BWF World Tour Finals.

about_history_2023
 20 24

Partner with the 2024-2027 Badminton Asia to serve as the official partner.

about_history_2024
 20 25

Become the official partner of the Fédération Française Badminton.

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OFFICIAL PARTNER
  • Badminton World Federation (BWF)
  • Badminton Asia
  • Badminton Denmark
  • Fédération Française Badminton
  • Badminton Oceania